BRIDGE Models - Mens Board 5 Year Anniversary - Q&A With Adam Ward
June 7, 2021
To celebrate the 5th anniversary of our Men's board we caught up with Adam our Assistant Talent Manager, to get his insight into working in the industry!
What has been your favourite part about working with the Men’s board since you started working at BRIDGE?
Before joining BRIDGE the conversation about mens representation and diversity wasn’t one that I had engaged with before. Starting to understand the link between how men were being represented in the media and how closely it was linked to body image and mental health was an eye opening moment. It makes me incredibly proud to work alongside models and brands that are actively doing something to change the stigma around male body image/mental health and using their platforms to talk about it. I was fortunate enough to attend an event which was put on by Jacamo called Arm in Arms, which centred around men being more comfortable talking about their mental health issues and normalising this as ‘masculine’. Hearing people share their experiences not only furthered my interest and passion from a professional perspective; but also from a personal one too.
How has representation of men changed in the Influencer Marketing industry whilst you have been working at BRIDGE?
Over my time at BRIDGE I have seen more and more brands approaching their marketing through the lens of inclusivity and diversity across all body types. From fashion, sport to lifestyle I feel that brands are far more engaged with making their marketing more attainable for people. As more brands have realised the need for Big and Tall sections in their product lines, the conversation around men’s body image and how they feel represented has really been brought to the forefront. Being able to work with so many empowering Big & Tall/Plus size models and influencers leading this conversation is a real privilege.
Do you think clients have a responsibility to represent a diverse group of men in the Industry?
Absolutely! People are heavily influenced through advertising, especially when that comes in the form of social media. Sometimes you might not even realise you are looking at an advert because you are viewing it on a profile of someone that you look up to. This form of advertising can be so passive so it is important that brands realise the impact they can have on peoples mental health. They need to consider the way they present their products and who they do that with. Choosing a diverse group of people (and this is not just related to Big and Tall men but ethnicities, sexuality and diversity of all kinds) to advertise their products will not only increase their reach in terms of audience, it will also make people feel represented and included.
Do you have any favourite projects that you have been a part of where representation of men was at the fore front?
I have worked on so many amazing projects that celebrate body diversity in the Men’s fashion industry. One in particular that comes to mind is working with Kelvin Davis and Vineyard Vines for Black History month this year. Vineyard Vines gave Kelvin free rein to talk about his own personal experiences with body confidence growing up and to help him bring light to things he went through that others may have struggled with too. It was inspiring to see Kelvin speak with such confidence and candour on the matter and that Vineyard Vines encouraged the use of their platform to allow creators to openly promote that discussion.